Printing and branding techniques
Having your logo printed with the widest range of printing techniques has never been so easy! These are the main branding methods used today.
Sublimation is one of the few methods you can print full coloured images onto hard surfaces or polyester coated items. Number of colours is unlimited for complete customised logos.
The doming procedure consists of printing the logo on a self adhesive label domed with and epoxy resin layer. It is a durable solution and cannot be easily scratched or dented.
Digital label is used on items where no other technique can be applied. With this method full a colour label is printed and stuck on the most optimum position of the product.
Digital printing is done by placing the product under a four colour digital printer. Compared to the conventional technique it is a more environmentally friendly branding solution.
Digital inlay is a piece of paper, printed on a four colour xerographic printer which offers photographic image quality and sharp text, it is then placed in the selected print template position.
The print is carried out prior to assembly of the item. This allows for a fully customised design.
Digital transfer is one of the most popular branding methods for full colour logos and designs. This four colour process hits over thousands of colours resulting in a photographic quality decoration.
Economic option for simpler designs. The logo is printed on a sheet by means by means of serigraphy, which allows up to 8 colours and is then transferred onto the product.
The technique of ceramic transfer printing is applied to ceramic promotional cups and items where the logo is printed on a sheet and transferred by water.
The main advantage of screen printing is the unique result you can achieve. It can be applied on a variety of materials but mostly used on fabrics since a larger size can be achieved.
Pad printing is a technique where rubber stamps are used to print the logo onto the item. With this branding technique you achieve a sharper finish and perfect colours matching is achievable.
Round screen printing is a method that allows round personalisation. It is an optimum solution for the popular reusable bottles since due to its form, the print position is larger then can be achieved using the traditional printing method.
Embossing is a popular branding technique for marking products made of leather, PU or cardboard. The logo is stamped on the material being sunk and making it indelible.
Embroidery is a very popular branding method in products such as caps, clothing or bags where the finishing touch is in the sewn logo with woven threads.
Laser engraving can be applied to items made of natural materials like wood and metal. With laser engraving the result of branding is precise, clean and permanent.